Silicon Valley Association of Startup Entrepreneurs (SVASE)

Thu, 02/04/2010 - 1:45 - webmaster@halosys.com

Start: 02/16/2010 - 5:30 pm
End: 02/16/2010 - 8:30 pm

Where: Stanford University, Tressider Oak lounge (West) - Easy parking available. COST FOR SVASE Members- $25 for ASAP Partner (SVASE) organization members in advance or $30 at the door Great alliance strategies hold tremendous promise for companies seeking to expand their product offerings, market reach, and geographic boundaries. However, poor tactical execution can sink even the most creative strategies, at significant cost to your alliance efforts. Strategy execution is as important as strategy development -- but is too often disconnected or given short shrift. Therefore, ASAP-SV has put together this high power panel to give focus to the important and too often neglected topic. Attendees will gain insight into: · Practical approaches to strategy execution that leverage the whole organization · Identification of potential places where strategies fail · Discussion of alternatives and methods that can be key to doing the right things ‘right’ · What you might do to improve strategy execution – to make it more straightforward and less frustrating PANELISTS · Moderator, Jeff Ellis, Managing Partner at Startup Ramp, LLC and Board Member, Rapid Legal, Inc. · Raymond Levitt, Author of Executing your Strategy—How to Break It Down and Get It Done, Stanford University Professor, Civil and Environmental Engineering · Lane Nonnenberg, Former Senior Director Sales and Alliances at BEA Systems, Inc. · Dan Parisi, Executive Vice President, BTS USA COST $25 for ASAP members in advance or $30 at the door $25 for ASAP Partner organization members in advance or $30 at the door $30 for non-ASAP members in advance or $40 at the door ABOUT OUR PANELISTS Jeff Ellis, Managing Partner at Startup Ramp, LLC and Board Member, Rapid Legal, Inc. Mr. Ellis is a 27-year veteran of the technology industry and has served as a CEO, COO, and VP Business Development for several venture and strategic partner backed startups. He has also been a co-founder of a mobile computing company and held VP Business Development and other senior positions with public technology companies. He currently serves as Managing Partner of Startup Ramp, LLC, a consulting firm that works with emerging businesses to take them to the next level, and also serves on the Board of Rapid Legal, an online court filing and legal support services company. Mr. Ellis industry experience spans Cloud Computing, Enterprise Software, Mobile, Wireless, Networking, and Computer technology sectors with various companies including Nsite, Extensity, and Tandem Computers. Raymond Levitt, Stanford University Professor, Civil and Environmental Engineering Professor Levitt is the author of Executing Your Strategy—How to Break It Down and Get It Done. His research program at Stanford University develops theory, methods, and tools to design organization and governance arrangements for project and matrix organization structures in construction and other project-based industries. In addition, he holds roles as Director, Construction Program; Director, Collaborator for Research on Global Projects; Academic Director, Advanced Project Management Program, SCPD; and Senior Fellow, Woods Institute for the Environment. Lane Nonnenberg, Senior Director Sales and Alliances at BEA Systems, Inc. Mr. Nonnenberg currently manages all aspects of BEA's alliances relationship with Hewlett Packard, including go-to-market initiatives, sales, platform positioning, services interaction, sales and services engagement models and field execution of the alliance relationship. Prior to joining BEA, he held senior executive alliance positions at HP. He holds degrees from the UCLA Graduate School of Management and Stanford Graduate School of Business. Dan Parisi, Executive Vice President, BTS USA Mr. Parisi is a BTS Partner and the Managing Director of BTS San Francisco. BTS is focused on delivery of simulation training tools to build commitment and capability to accelerate strategy execution and improve business results. Throughout his 14 year career at BTS, Dan has pioneered the application of customized strategy alignment business simulations for leading Fortune 500 clients such as Hewlett Packard, Texas Instruments, Sun Microsystems, Kimberly-Clark, Cisco, NetApp, Gap Inc. and others. Go To Main ASAP Site for Registration http://www.strategic-alliances.org/chapter/svnorcal

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